Privacy Policy

Privacy Policy for PROLIGHTING
Effective Date: April 1, 2025

At PROLIGHTING, we are committed to protecting your privacy and ensuring that your personal information is handled safely and responsibly. This Privacy Policy outlines how we collect, use, store, and protect your information when you visit our website or make a purchase from our online store. By using our website and services, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of information when you interact with our website:

• Personal Information: When you make a purchase or create an account, we collect personal details such as your name, email address, shipping and billing address, phone number, and payment information.
• Payment Information: To process transactions, we collect credit card details or other payment methods through a secure payment gateway.
• Order Information: We collect information related to the products you purchase, including your order history and shipping preferences.
• Site Usage Information: We use cookies, web beacons, and similar technologies to track your use of our site, such as browsing patterns, product preferences, and interaction with our content.
• Marketing Preferences: If you subscribe to our newsletters or promotional offers, we collect information about your subscription preferences.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Order Processing: To process, fulfill, and deliver your orders.
• Customer Service: To provide support, respond to inquiries, and resolve any issues related to your purchases.
• Marketing and Promotions: To send you promotional offers, updates on new products, and other marketing communications if you have opted in.
• Website Improvement: To analyze trends, track user behavior, and improve our website’s performance and functionality.
• Security and Fraud Prevention: To protect our users from fraudulent transactions and ensure the security of our website.

3. How We Protect Your Information

We implement a variety of security measures to maintain the safety of your personal information. This includes:

• Secure Socket Layer (SSL) Encryption: All sensitive information, including payment details, is transmitted through SSL encryption.
• Payment Gateway Security: We use trusted third-party payment processors who employ secure, industry-standard practices for handling credit card and payment information.
• Access Controls: Only authorized personnel have access to your personal information, and we employ physical, electronic, and administrative safeguards to protect your data.

4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following situations:

• Service Providers: We may share your personal information with trusted third-party service providers (e.g., payment processors, shipping carriers, and email marketing platforms) who assist us in operating our business and providing services to you.
• Legal Compliance: We may disclose your information when required by law or in response to a legal request (e.g., a subpoena, court order, or government inquiry).
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, but we will notify you of any change in ownership or use of your personal information.

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience on our website. These technologies allow us to:

• Personalize content and advertisements
• Analyze website traffic and usage patterns
• Improve website functionality

You can manage your cookie preferences through your browser settings. However, disabling cookies may affect your ability to use certain features of our site.

6. Your Choices and Rights

You have the following rights regarding your personal information:

• Access and Correction: You can request access to the personal information we hold about you and request corrections if it is inaccurate.
• Opt-out of Marketing Communications: You can unsubscribe from our promotional emails at any time by clicking the "unsubscribe" link in the email or by contacting us directly.
• Data Deletion: You can request the deletion of your account and personal information, subject to any legal obligations we may have to retain certain data.

7. Third-Party Links

Our website may contain links to third-party websites that are not owned or controlled by us. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information.

8. SMS Privacy

Our website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page with an updated "Effective Date" at the top. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

PROLIGHTING
53400 Grand River Ave New Hudson, MI 48165
Email: support@prolighting.com
Phone: 877-852-9373

By using our website and services, you agree to the terms outlined in this Privacy Policy.